Ryobi Website
To further establish Ryobi as the number one DIY brand for power tools, we re-designed their website to be more focused on their technology and empowering their customers to be comfortable using power tools.
Brief
To update the Ryobi website to be more modern, easier to find products and ranges, and better explain the technologies behind the power tools.
Insight
Research indicated that Ryobi's customers were categorised into three main demographics with different levels of DIY knowledge and motivations. However, it was evident that the battery technology and range was important to each persona for different reasons. It was also important to get the novice onto the Ryobi platform, but with little experience, this persona needed confidence in Ryobi.
Solution
The website was designed to highlight two key areas; technology and education. It was important that users understood and searched by the battery technology, as this helped experienced DIYers expand their range, and give newer customers the confidence in getting onto the platform. Featured projects and tips helped empower the novice to get onto the tools, as well as up-skilling and providing inspiration for the more experienced user.