Melbourne Business School Microsite
Melbourne Business School designed a new website as part of their brand revitalisation campaign, to rejuvenate the image of school to a more modern and world class environment.
Brief
To design a new website that reflects the new brand positioning and attracts a massively diverse group of prospective students from all backgrounds, nationalities and locations.
Insight
Universities and Business Schools generally position themselves very similarly, focusing on the star alumni in marketing material, and course material on their websites, with very similar look and feel. It was also found that in the considerations of overseas and regional students, culture and environment played a key role in selecting a place to study.
Solution
A new website with a progressive new look that is inline with the new brand position developed with the world of opportunities that come exclusively by attending an institution such as MBS. In addition to the courses available, the website highlighted the culture, environment and world class facilities of the campus, and the journey and successes of alumni, to position MBS as more than just a place to study.